Understanding the Unique and Often Sensitive Needs of High-Value People and Families — From Two Decades of Discreet, Global Support.

Working with affluent families has been at the heart of my career for the past two decades—and it’s something I’ve come to deeply appreciate. I began in the world of personal and family security, a role that required precision, discretion, and absolute trust. Over time, however, I found myself becoming more than just the protector. These families came to rely on me for far more than physical security—they leaned on me as a trusted advisor, a fixer, and a constant in their fast-moving lives.

What drew me most to this space wasn’t just the responsibility—it was the depth of the relationship. I’ve worked with A-list celebrities and high-profile business leaders, and while I valued those experiences, they came with a different dynamic. The intensity of the public eye, the ever-present paparazzi, and the threat of stalkers or individuals with harmful intent were constant. That world required a different kind of vigilance, one I was good at—but not one I found particularly fulfilling.

High-net-worth families, by contrast, often prefer to live quietly, even when their means allow for great visibility. There’s something more intimate, more grounded, in helping these families live their lives safely and smoothly without the chaos of the spotlight. The threats they face are very real—sometimes more complex than those of public figures—but often less understood. That’s where I’ve been able to add genuine value: by helping families understand the landscape of risk and navigate it with calm, measured support.

And that support extends far beyond personal protection.

Not every family wants a visible security presence in their day-to-day life, and that’s understandable. But security today is about more than bodyguards or alarm systems. It’s about education, protocols, trusted personnel, and peace of mind. It’s also about being proactive rather than reactive—something we emphasize with every client. The more wealth a family accumulates, the more strategic and discreet the support structure needs to be.

But let me be clear—this isn’t an article about security. It’s about understanding the unique and often sensitive needs of wealthy families and how we’ve built a company that responds to those needs with integrity, insight, and unwavering discretion.

Every family is different. Their lifestyles, expectations, values, and vulnerabilities vary. But what remains consistent is the need for a trusted partner—someone who understands them not just as clients, but as people. Someone who “gets it” without having to be told. That’s what we’ve built at Ascot Privé. We’re not just another service provider—we’re the ones who sit across from the family at the dinner table and understand the nuance behind what they’re asking for.

Over the years, I’ve seen far too many providers chase opportunity without care for quality. They see high-net-worth individuals as transactions rather than relationships. It’s short-sighted and damaging. Whether it’s a private chef, a villa rental, or a home renovation project, the truth is that many families struggle to find people they can truly trust. They’ve been let down. They’ve been overcharged. They’ve been exposed.

And that’s where we step in.

We’ve become the bridge between families and the services they require—always vetting, always verifying, always ensuring that what’s delivered is what was promised. Whether it’s sourcing a discreet driver in Paris, ensuring contractors at a Caribbean residence are background-checked, or aligning a family’s international travel logistics with their values and privacy expectations—our job is to remove friction and replace it with trust.

I remember one family in particular. Their net worth was around $750 million. With two young children and growing security concerns, they asked me to help assess and refine their overall structure—residential security, travel support, staff selection. Over time, I became their full-time advisor and coordinator, handling everything from their Hamptons home to their European travel. They were members of a top-tier lifestyle concierge company, yet within months, they realized I was delivering everything they needed—more effectively, more discreetly, and with far more care.

That experience was a turning point. It planted the seed for what would become TS Eight—and ultimately Ascot Privé. It wasn’t just about what I could do. It was about what we, as a future company, could build. A global resource founded not on volume, but on value. A company built on relationships, real-world experience, and a deep understanding of what matters to the families we support.

And that understanding includes the realities of international estate management. Many of our clients have multiple homes across continents—from The Hamptons to St. Barts, London to Tuscany. These properties are often staffed, but oversight can be inconsistent. Who hired those people? Who has access to your alarm codes, camera systems, and private documents? We help families take control of these details, discreetly and professionally—because when it comes to wealth, it’s not about what you own. It’s about who you trust to protect and support it.

That’s what we bring to the table: quiet capability, unshakeable reliability, and the experience to know what matters most.

Our process—assess, plan, provide—ensures every client receives bespoke support aligned with their lifestyle and preferences. If we don’t do something, we’ll say so. And if we commit to it, our clients know it will be done to an exceptional standard.

Because in our world, when we say we’ll do something, we do it. Not for a contract, but for the family behind it.

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Glen Burton

Founder & CEO, Ascot Privé

This article is the Copyright of Ascot Privé. All Rights Reserved.

For confidential inquiries or to learn more about how the Global Desk can support you or your family, please contact:

📩 contact@ascotfamily.com

📞 New York: (+1) 646 499 3680

📞 London: (+44) (0) 203 807 2152

📞 Abu Dhabi: (+971) (0) 52 726 4101

Ascot Privé is a global private advisory firm supporting elite families, Fortune 100 companies, and individuals with high-value, discreet, and personalized services across travel, protection, lifestyle, and strategic execution.